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Showing results for tags 'Alaska Airlines'.
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Many of you know that Alaska Airlines purchased Virgin America last year for $2.6 billion, making it the country's fifth-largest airline (probably larger in terms of land coverage!) They have now announced that the two will merge into one brand - this Forbes article is a good place to start. "Why Virgin America Will Soon Cease To Exist" by Lauren Gensler on forbes.com If you're an existing Virgin America frequent-flier member (like me), you have the option, in 2017, to convert 1 point to 1.3 miles on Alaska Airlines program; if you wait to do this, the points will be automatically transferred in early 2018. This is the important thing: It's not clear to me whether they'll be automatically transferred at 1 to 1.3, or at 1 to 1, so why risk it? Do it now. "Alaska Airlines Is Killing Off the Virgin Airline Brand" by David Goldman and Jon Ostrower on money.cnn.com Personally, I'll miss the safety-announcement song more than anything - I do hope this gives Alaska Airlines some east-west coast routes.
