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Showing results for tags 'Cold Brew'.
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Am I alone in thinking that "cold brew," i.e., bottled iced-coffee, is as much of a scam as bottled water? Is there something about cold brew that I'm missing? Because to me, it tastes like coffee that I leave overnight in my refrigerator, tightly sealed so it doesn't get off-the-charts disgusting - and they sell it for about $3 for 12 ounces. Until convinced otherwise, I think coffee companies have done nothing more than elbow their way into the grab-n-go beverage field, carving out a niche in an already-full market. I mean, good for them, but this has about as much appeal to me as spending $3 on 12 ounces of Perrier, or for 6 ounces of lousy, industrial, coconut water. Oh, I have no doubt that there's some sort of "process" where making the coffee takes longer, because cold water doesn't leech the beans as quickly as hot water does, but ... so what? I see absolutely nothing of virtue in this - convince me that I'm wrong, and I might buy into it, but in the entire history of bottled beverages, why hasn't this happened until recently? And why has every single Tom, Dick, and Harry jumped aboard the speeding locomotive?
