And, you'll notice that he is charging the same for the Dogfish, Anchor Steam, etc. as the Bud and Miller. That's not a bad deal.
Yes I have no issue with pricing depending on serving size; I assume these are 12 oz bottles. $3.50 apiece = $84 a case vs, what, about $35.50 a case wholesale in DC for the DFH, $26.50 for the Anchor Steam? It's not my market, but if that's roughly correct this is a very reasonable markup. He's making his money on the Bud which is probably wholesaling around 19-20 bucks a case, maybe less with his volume.
"Not sure many people care about the beer list when they hit a burger place - not sure the burger joint, rays or other burger joints have any better offerings. Not to mention 90% of the population are fine with the beers on their list. You have to accommodate the masses."
Right, who expects a hand-crafted, specialty beer with a hand-crafted, specialty burger? The two obviously have nothing to do with each other, and those who savor one would could not possibly be expected to want the other.
If what you say is true, then there still exists, in the district, an untapped (sorry!) niche in what would otherwise appear to be a fully saturated burger market.
Put another way--Bud equals the "big mac" of beer, Anchor Steam possibly rises to the level of Five Guys. Only "Dogfish Head IPA" on this list (I assume this is 60 Minute IPA) belongs in the same breath as, I don't know, what Spike Mendelssohn sells. The equivalents of Hell Burgers and Burger Joint and, one hopes, Bobby Flay's, are a little higher on the spectrum and you'd better believe there's a crossover between those who demand and will pay for the best in burgers and those who demand and will pay for the best in craft draft beer.
And they are perforce NOT "the masses." The 90 % of the population to whom you refer, who are happy with the beers on their list, are also happy with Big Macs and Whoppers, and it is not those 90% of the population over whose (finite) patronage the specialty burger houses are fighting.
(Although nobody's advocating NOT having Bud available. Just pointing out there's more money to be made and more people to be made happy, with a little more thought to the beer list.)