Tweaked Posted June 21, 2012 Share Posted June 21, 2012 Marja Vongerichten enters the quick serve market. Opening soon: "Marja Vongerichten Launches BiBiFresh, a Roving Bibimbap-up" by Hugh Merwin on newyork.grubstreet.com Link to comment Share on other sites More sharing options...
DonRocks Posted June 23, 2012 Share Posted June 23, 2012 Marja Vongerichten enters the quick serve market. Opening soon: From everything I can see, they have a "concept" without having announced any locations. That said, I'm sure they have the first location in mind, and designs on becoming something similar to Shophouse Asian Kitchen. Better than McDonald's, I guess, albeit twice as expensive. Quick-serve restaurants, in general, are a snooze. I'm sure this place is going to be good, and might even be healthy if they watch the sugar and MSG, and source their meats mindfully. But I just know *exactly* what it's going to be like. It's funny, because one of our members had this very same concept (quick-serve Korean) several years ago, and we even met and discussed its merits several times - I was all over it as being a great business idea, and I still think it is. Now, it's a footrace. Link to comment Share on other sites More sharing options...
DonRocks Posted June 2, 2015 Share Posted June 2, 2015 Marja Vongerichten enters the quick serve market. Opening soon: "Marja Vongerichten Launches BiBiFresh, a Roving Bibimbap-up" by Hugh Merwin on newyork.grubstreet.com It looks like on Nov 19, 2012, BibiFresh officially changed its name to KosoFresh. Amazingly, Vongerichten's original partner is John-Paul Lee, who owned Fuji restaurant in Arlington, VA for one year. Fuji restaurant! That nasty-looking place on North Glebe Road! I can't find anything that shows Vongerichten is still involved, but there are some things on the internet about Lee - if anyone has any more information, I'd be interested to know. I'm not even sure anything is open, but my *goodness* they have an active Facebook page - it almost seems like they're running around NYC doing a bunch of little pop-ups. Link to comment Share on other sites More sharing options...
DPop Posted May 2, 2017 Share Posted May 2, 2017 I actually went to school with JP Lee. Nice guy, but this and his tea business always seemed like flash-in-the-pan ideas. I can't find an actual physical location anywhere, it looks like they do street vendor service for the most part around NYC (including a spot in the lobby of the PwC NYC office). Link to comment Share on other sites More sharing options...
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