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The Birdseye Lowdown on Chris Kimball and Cooks Illustrated

Publishing Genius Curmudgeonly Cook

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#1 FunnyJohn

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Posted 13 November 2012 - 01:30 PM

Interesting feature article on Chris Kimball and his Cook's Illustrated empire:

“We don’t make the ultimate anything,” he said. “Were they the world’s best burgers — no, probably not. But if you get food on the table and it works, we’ve done our jobs.”

John Herzberg
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Epistemological Optimist


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#2 jiveturk21

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Posted 15 November 2012 - 03:13 PM

I can't say that I got through this entire article because it is LONG. However, I will say that when America's Test Kitchen comes on TV, my wife says that my face brightens up. I don't know why, I don't even think I have made more then four or five recipes from the show/magazine in my life, but that show just puts me at ease. To put it more precisely, America's Test Kitchen and old episodes of 90210 are the only shows I would ever consider watching in low def.

#3 SeanMike

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Posted 15 November 2012 - 03:22 PM

I found the article very interesting as a previous subscriber to Cook's Illustrated. Chris Kimball's reaction to some internet furor a few years ago caused me to stop subscribing, but I still keep my issues and use some of their advice.

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