I was there today and checked with Rodman's wine buyer. They used to carry the Chapoutier Belleruche but no longer do. His attitude was that the wine just wasn't that exciting. Although he did point out that Chapoutier is the one negociant who puts braille on the labels. The Rodman's wine guy pointed to what he thought were better, small mom-and-pop wines from Domaine Berthet-Rayne, whose 2006 Cotes du Rhone is $9.99 and 2005 Cairanne is $13.99. They also have a CNDP in the mid-twenties.
I've seen it at Rodman's up on Wisconsin at Garrison.
I bought a bottle of the Cairanne and will "give it a whirl" to use the famous Gary Vaynerchuk phrase, in the next few days. Across the street from Rodman's, Paul's also had these wines for $1 more. But if you tell Rick that someone is selling a wine cheaper, he'll meet the price, on pretty much anything in the store.