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CaliBurger, In-N-Out Wannabe Planning To Locate Its Headquarters In DC


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"CaliBurger To Locate HQ In D.C., Plans U.S. Expansion" by Rebecca Cooper on wtop.com

In 2012 In-n-Out objected that it's "red and yellow logo and burger style copied its longtime West Coast staples."

Has anyone eaten at a CaliBurger overseas who has also eaten at an In-n-Out to compare?  Apparently their first U. S. outpost will either be here or in California.  Remembering that In-n-Out stopped a Utah clone a few years ago I wonder how far this will go if they are really that similar.

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Here's more details on the Utah competitor, which closed after In 'n Out opened their own outpost in the same town, courtesy of Wikipedia. Semantics was their downfall:

Chadder's infringement lawsuit (2007)

In June 2007, the company filed a lawsuit against an American Fork, Utah, restaurant named Chadder's for trademark infringement, claiming that the "look and feel" of the restaurant too closely resembled that of In-N-Out, and that the restaurant violated trademarked menu items, such as "Animal Style", "Protein Style", "Double-Double", and so forth.[28]

The company was tipped off by Utah customers contacting the customer service department asking if In-N-Out opened a location in Utah under a different name or if they had any affiliation with the restaurant in any way. Several customers stated they ordered trademarked items such as Animal and Protein styles.[29]

On 7 June 2007, In-N-Out's general counsel visited the Chadders restaurant in American Fork and "viewed the premises and operations and ordered a meal that was not listed on its menu. He requested an 'Animal style Double-Double with Animal fries,' and his order was filled."[30] Utah District court Judge Ted Stewart issued a temporary restraining order against the look-alike. Chadder's opened another location near the Salt Lake City area and one in Provo.

In 2009, In-N-Out opened a restaurant in American Fork less than a mile from the Chadder's restaurant.[22][28][31] Per their website, Chadder's started selling a "Stubby Double" instead of "Double Double".[32] The Chadder's restaurants in Utah have gone out of business since In-N-Out restaurants have opened in Utah.

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Have the terms "Animal-style,"  "Double-Double," and so on actually been trademarked?  In some cases it would seem to be a stretch.

I hope he at least ordered his fries well-done!

They have been, but I'd imagine that the trademark doesn't extend beyond restaurant usage, and it may be much more specific than that.

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They have been, but I'd imagine that the trademark doesn't extend beyond restaurant usage, and it may be much more specific than that.

I don't blame In-N-Out for protecting their turf, but, but, but ...

They don't have much to worry about. <--- Reading this makes me want to skip through a field of poppies, masturbating, while I'm on my cell phone, ordering delivery from The Cereal Bowl, and wondering why my call isn't going through.

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I don't blame In-N-Out for protecting their turf, but, but, but ...

They don't have much to worry about. <--- Reading this makes me want to skip through a field of poppies, masturbating, while I'm on my cell phone, ordering delivery from The Cereal Bowl, and wondering why my call isn't going through.

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This could be a case of being a bit too soon on the PR blitz.

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The only clue I have that this is an American company is this article; the brains behind this operation cannot possibly be in California.

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