QUOTE (Malawry @ Dec 14 2007, 02:20 PM)

Hi Scott, thanks for showing up here. Since Frederick does not yet have a Wegman's (or even an opening date for the yet-unbuilt store), a Trader Joe's or a Whole Foods, it seems like your primary competition is Common Market. And Common Market is pretty close to your store. Common Market carries more of the products I use and is a laid out in a more appealing shopping environment, so they are currently my first choice. (I'm not a member of Common Market and have no vested interest in choosing them, but they do remind me an awful lot of the beloved TPSS coop I belonged to back when I lived less than a mile from their flagship store.) How do you plan to differentiate the Frederick store from its competition? I'm especially interested in your decision to take out the Spring Mill kiosk and replace it with a sandwich bar. What else will you do to differentiate yourself in that market?
When we signed our lease for Frederick, the Common Market was still in its old space of only 2000sf. We didn't know they'd be expanding (there had a been a rumor floating around for years that they were expanding, but we didn't take it seriously since it had been floating around for so long). Before we opened and before the Common Market expanded, the marketplace was EXTREMELY underserved, which is why we chose that area.
So now, the Common Market and us will split the Frederick market... that's just the way it goes. Bad luck for both of us, in a way. However, our Frederick store had the best opening to date of any other MOM's store. We are ahead of our projections and we are already beyond break-even. If I have a regret, it is the opportunity cost- that I could've opened a store elsewhere that probably would have been more busy.
So- to your question- how do we plan to differentiate ourselves from the co-op? We think we already do... our level of customer service is outstanding and much better than theirs, IMO, we think our produce is better quality, we guarantee our prices, and we think our HBA/supplements department is better- better service and more products.
Even though you disagree with this, we like our layout. We think it's easier to shop than the Common Market's and we've heard that from customers as well. We're also much more environmentally-friendly than they are, which many of our customers appreciate. Last I checked, the Common Market wasn't even offsetting their carbon emissions with alternative energy (they could've recently changed that, though- of which we're proud in our certaintly that our presence would be the impetus).
Other than that, we will simply continue to execute and be the best we can be, which we think will eventually win over lots of our competitors' customers- as has always been the case. Wegman's really isn't a competitor of ours. They're too mainstream. Believe it or not, neither really is Trader Joe's.