QUOTE (The Hersch @ Mar 28 2007, 03:21 PM)

"General Store and Post Office Tavern" is one of the worst restaurant names I've ever heard.
Gee, The Hersch (which is a great name by the way). Sorry I didn't consult you first. The actual name is "The General Store at Forest Glen". We came up with this genius idea because the place was--guess--A GENERAL STORE. It also served as a post office. We have some of the original furniture from the post office days that we are going to use in the space.
Gosh, I am stunned at how quickly folks on DR.com love to take it out and take a whiz on stuff just for general purposes. I frankly see nothing wrong with the name. I guess we could have called it Popeyes or Quiznos but those are taken. When you name a business in Montgomery County you have to do your research and name it something that no one is using (active). We plan on using the name in making it very general store like.
I guess if the name really kills your appetite you can eat at the Woodside Deli or Kirsten's or Armands. The place is a general store. Shucks it was built somewhere around 1898. We are trying to keep it as original as possible. We're doing this to a bulding in a historic area and trying to fit in with the history of the neighborhood and the place. Doing this and meeting codes is challenging. But we have a great team of people working on it and the landlord has done a great job on the outside.
I majored in English in college but I could well have majored in history. I'm fascinated by it and am glad that Robin is with me on this. We could have changed the whole thing inside and made it glitzy and flashy. But we are taking the time to get the right stuff in there to make it feel like a general store. It is somewhat of a process for us and we enjoy doing this kind of thing. You won't find us in a strip mall or anything like that. We seek out the places with character and breathe life into them. The space on Colorado Avenue, complete with restored tin ceiling and vintage advertising, was built in 1903.
I guess there is no way you could have known what we are about. If you've never been to CK then you have no idea of the kind of work we do. Something that I would like to continue to do. I hate when people are critical of silly things like the name. Criticize my use of buttermilk or that I don't serve enough vegetarian items. But to go after the name of my store--sheesh that is petty. I think it is a fine name. This reminds me of when we put the sign up in the window on Colorado Avenue. I had someone tell me that if I'm going to name my restuarant Colorado Kitchen I'd better be serving neck bones. After all, what did Juliet say "would a rose not smell as sweet?"
We're really excited about The General Store. And agreeing on the name (pretty much just tweeking the name that is already on there) was part of that. Naming a place and making it official is like turning on a switch. So much stems from that. It's the first building block for a lot of things, a lot of ideas. We've decided on furniture and paint colors--these are milestones.
Can we all just be positive and stop using this web site to beat up on folks that are trying to do cool things? It takes a lot of energy and money to make a place and even more to make it work. But it sure is easy to sit back behind a computer screen and throw stones. All of us on this site that are in the business appreciate the enthusiasm but would also like some understanding. Before you start shaking your fists about someones name or that someone has run out of fried chicken or a cut of steak, recognize what goes into it. I may run out of something because I got shorted on my delivery. Maybe a prep cook didn't show up or the dishwasher and while washing dishes I burnt it.
I had a couple send me an angry email because they waited for Sunday Brunch to start and it was 11:05. How dare I make them wait another five minutes. They had been out there since 10:30. Well, when I apologized and said that I had been lifting a hot pot full of potatoes off of the stove and tore my thumb nail off. I needed five extra minutes to wrap the nail back on with tape and plastic wrap. They were kind enough to write me back and say, "If you can't stand the heat get out of the kitchen."
It's really easy to pick on us and complain. We've had other things to worry about and glad that the name was in stone with the county and the IRS and that we had a Fed ID number, phew. But it took months for the plans to be finalized and now we have to wait and twiddle our thumbs waiting for inspections. Is the plumber going to actually show up today or is he a no show and I'm paying rent on a building that is still months from being finished.
So whatever, Hersh. Too bad if you don't like the name. You probably won't like the food either or the wine or the beer or anything. Thanks for giving me this opportunity to vent. Its been a long week.