QUOTE(Pat @ Dec 3 2007, 02:58 PM)

When we did our kitchen, we used
ADU. They only worked with builders and contractors, rather than being directly open to the public.
If I'm not mistaken, ADU was also a perennial pricing favorite of the Washington Consumer Checkbook buying guide.
Personally, I've received plenty of dubious info from appliance vendors of all persuasions, and would suggest that the main advantage of a Bray & Scarff is that they tend to carry better goods to begin with, so your odds of ending up with a lemon are marginally lower than if you were shopping Great Indoors or EXPO, but that's about it. The one thing that everybody seems to agree on is that your chances of getting useful advice from Lowe's / Home Despot / Sears are about as good as at Costco, i.e. zilch.
If you ask the open-ended "which is better" questions, you're going to get a heavy dose of each individual salesperson's idiosyncracies. Some, for instance, are dead set against non-sealed burners for cooktops...they're fixated on having a sparkly-clean showcase kitchen. Others would never consider a sealed burner because it restricts BTU output. As JohnB says, check out the gardenweb forums, and do as much of your own homework as possible.
As far as fridges go, assuming you're not looking at one of the luxury built-ins (e.g. Sub-Zero), you're probably looking at one of the cabinet-depth three-door units (French door fridge compartment over a slide-out freezer). Last time I checked, it was fairly obvious that there were only two manufacturers (Samsung and Whirlpool/Maytag) supplying these to practically all of the brands in the US...look over the interiors and you'll see exactly the same components in "competing" brands. Plus LG, who seems to march to their own tune. I'm partial to the design of the Whirlpool/Maytag-manufactured units; you can identify these easily by the way the gap between the refrigerator doors is sealed. The W/M ones have a mechanical flap attached to the left door that keys into position when the door is closed. The Samsung and LG units rely on a magnetic seal. Look at the design and placement of the door hinges, and shape of the door edge where it pivots - do they interfere with adjacent counters and/or walls? LG doesn't seem to pay any attention to these details at all, and in showrooms this seems to correlate to a high incidence of door and body damage. But those are just my observations as a consumer, and I'm not qualified to speak to their overall reliability or refrigeration engineering.
The easiest way to establish a baseline would be to examine the units at Sears, or at Sears-subsidiary The Great Indoors. Because Sears managed to source their Kenmore Trio models from both manufacturers, it's an easy place to examine the two designs side-by-side.
HTH.