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DaveO

Instagram might help you dine for free

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On 11/1/2017 at 8:20 AM, DaveO said:

Instagram is a very powerful social media messaging tool.  The DC restaurant world is aware of its power and might reward you accordingly:

Stronger than you might think.

Ever notice what the pictures are? French fries. Donuts. Ice cream. Cheeseburgers.

#BidingMyTimeHappyToWaitTenMoreYears

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1 hour ago, NolaCaine said:

FYI: Del Mar has a drink in a large brass pineapple. DaveO: I think they are calling you...

Hah

Except:

I don’t have an Instagram account, rarely use the camera on my mobile, and even more rarely take food photos.  Alas

Its a powerful marketing tool into certain demographics.  The DC restaurant world recognizes it and the story Don linked to exemplifies it. That fellow is a social influencer.  Good for him.  There is room for more but jump on that bandwagon fast before it gets saturated.  

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On 11/25/2017 at 1:31 PM, DonRocks said:

Stronger than you might think.

Ever notice what the pictures are? French fries. Donuts. Ice cream. Cheeseburgers.

#BidingMyTimeHappyToWaitTenMoreYears

UGH, not a fan of DCfoodporn. He is exactly the opposite of what I aspire to capture in my Instagram feed, and the fact that he likely will partner with the  insufferable FoodGod, is enough for me to discount any of his recommendations. Numbers of followers has become the new currency as to how restaurants value their exposure. I say the world is a better place with this #donrockwelldotcom instead. Just my 2 cents.

Not sponsored,

kat

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8 minutes ago, TrelayneNYC said:

I'm not on Instagram...what am I missing?

The story in the first post was interesting in its own right.  Instagram is a very powerful visual social media tool.  Its hot now. 

...and I'm not on it either.  OTOH we have businesses that use it.

...and its sort of "made for food porn"!!!!  :D

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2 hours ago, TrelayneNYC said:

I'm not on Instagram...what am I missing?

A couple weeks ago, Eater asked people in the area what their biggest gripes were in 2017 - my answer is here: 'Continued glorification of junk food.'

What I meant by that is depicted quite nicely by #DCFoodPorn's photos. Look at them - they're 95% trash that people shouldn't be ingesting. I mean, God love the kid and all that, but that food is just plain gross: cupcakes, pizza, cheeseburgers ... the more fat and sugar, the better.

Anyway, that's what I meant by 'continued glorification of junk food' - written without prejudice against #DCFoodPorn, because it's everywhere.

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Yeah, but Facebook owns Instagram. I feel like I'm not missing anything given that I blog on Facebook, so blogging on Instagram would be duplicative. 

I'm also not fazed by #s of followers. I'm enjoying myself too much generating content on Facebook and Twitter to have to worry about the rat race. It seems too much work for very little effect. Perhaps I'm not getting something.

---

*googles DCFoodPorn*

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3 minutes ago, TrelayneNYC said:

*googles DCFoodPorn*

Justin, if you're reading this, make it now and make it while you can - there are no barriers to entry, and you'll eventually have competition, so think long-term.

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His content is nice but totally not my speed.

I would rather much photograph these

12485899_1074497845934298_2206428009036394116_o.jpg.dff3d1c2c165aaebd637d09c5d0253d9.jpg

13575798_1188803064503775_1294142361247606562_o.jpg.162c98ae85f20080e83095ea58d9ec15.jpg

20819145_1610177955699615_562360532838372635_o.jpg.20099912c83c65df848b12ee8447bc4e.jpg

21248311_1629260687124675_8564948554961718144_o.jpg.781585e32b4e9f5c3d7365745d22ba93.jpg

20604731_1603575196359891_700017860973331893_n.jpg.9527eba06973997f2695bb63b4531022.jpg

They're not sexy and that's ok with me.

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8 minutes ago, DonRocks said:

Justin, if you're reading this, make it now and make it while you can - there are no barriers to entry, and you'll eventually have competition, so think long-term.

My name isn't Justin. ;)

What I do, I do very well. I'm sure I wouldn't have much in the way of competition - there aren't very many foodbloggers who ogle cabbages and figs with their cameras. It's just that I have zero interest in being on Instagram. Seriously.

Being on social media can be work, and two platforms is more than enough for me.

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5 minutes ago, TrelayneNYC said:

My name isn't Justin. ;)

What I do, I do very well. I'm sure I wouldn't have much in the way of competition - there aren't very many foodbloggers who ogle cabbages and figs with their cameras. It's just that I have zero interest in being on Instagram. Seriously.

Being on social media can be work, and two platforms is more than enough for me.

No, #DCFoodPorn's name is Justin.

I'm maxed out here, so God love Kat for helping us with Instagram.

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27 minutes ago, TrelayneNYC said:

Ah ok, np

I think our tastes (yours and mine) are similar if not almost identical; Justin is following the cash, and I can't say I blame him.

Nevin Martell (whom I like and respect (and who was nice to me when I *thought* I was coming back from my injury in 2010)) wrote his answer: "Chefs have started to design dishes just for Instagram. But just because they look beautiful doesn't necessarily mean they taste good,which – and I can't believe I have to say this – should be the primary goal. Let go of the likes and concentrate on the flavors!"

And this is in direct conflict with what I've been preaching for a dozen years or longer: Taste is only half the battle. (with the acknowledgement that I chose a bad example in 2005, but I didn't know it was going to have legs). I think most people still don't know what the hell I'm talking about, but I have only myself to blame.

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4 minutes ago, DonRocks said:

I think our tastes (yours and mine) are similar if not almost identical; Justin is following the cash, and I can't say I blame him.

By all means, sure.

If he can make a living for a decade or more shooting food, he should pursue it, but I doubt that's sustainable unless he has a career like Andrew Scrivani.

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And, this is a big one:

Great food photography is about:

(1) quality of lighting
(2) having a point of view that expresses who you are as a photographer
(3) having a great eye

in my opinion.

Shooting a picture of an ice cream cone doesn't make you into a food photographer.

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8 hours ago, TrelayneNYC said:

 

I'm also not fazed by #s of followers. I'm enjoying myself too much generating content on Facebook and Twitter to have to worry about the rat race. It seems too much work for very little effect. Perhaps I'm not getting something.

---

*googles DCFoodPorn*

I often step into challeges that are foreign to me. What we have cultivated here on DR.com is unlike anything else on the interwebs. By entering the social media rat race, ie Instagram, my intent is not to compete with the likes of DCfoodporn, but to give us presence , market share if you will. 

DCfoodporn is junkfood while #donrockwelldotcom is brainfood.

I am extending the conversation. My hopes by adding the #’ we spark curiosity , and they follow my lead back to this forum. It’s an ambitious feat, but I’m up to the challenge.

Dutchess,

kat

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9 hours ago, DonRocks said:

And this is in direct conflict with what I've been preaching for a dozen years or longer: Taste is only half the battle. (with the acknowledgement that I chose a bad example in 2005, but I didn't know it was going to have legs). I think most people still don't know what the hell I'm talking about, but I have only myself to blame.

The image if skiing & eating pizza will take on a whole new visual for me :huh:

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9 hours ago, kitkatpaddywak said:

I often step into challeges that are foreign to me. What we have cultivated here on DR.com is unlike anything else on the interwebs. By entering the social media rat race, ie Instagram, my intent is not to compete with the likes of DCfoodporn, but to give us presence , market share if you will. 

DCfoodporn is junkfood while #donrockwelldotcom is brainfood.

I am extending the conversation. My hopes by adding the #’ we spark curiosity , and they follow my lead back to this forum. It’s an ambitious feat, but I’m up to the challenge.

Dutchess,

kat

It's not just Instagram. It's also Pinterest, Google+, Snapchat and Tumblr.

Admittedly I don't make my living via foodblogging and food photography. If I did, I suspect I might have a different outlook.

It's good to know that food fora are not dead despite their having been written off since the early- to mid-aughts.

PS. Don, I recently followed the board on Twitter - let me know what, if anything, I can do to help.

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6 minutes ago, TrelayneNYC said:

It's not just Instagram. It's also Pinterest, Google+, Snapchat and Tumblr.

Admittedly I don't make my living via foodblogging and food photography. If I did, I suspect I might have a different outlook.

It's good to know that food fora are not dead despite their having been written off since the early- to mid-aughts.

PS. Don, I recently followed the board on Twitter - let me know what, if anything, I can do to help.

There are countless social media outlets, but I find the interaction here, bar none,  is incomparable to anything anywhere.  The value this forum brings is incredible . I just wish more people would realize it. Rocks doesn't welcome the adoration, but he is the bee's knees. His palate, along with his index of knowledge is vast. He also leads with integrity, and truth. My hope one day is that this forum will be the leading guide for all things dining, and beyond.  

Determined,

kat

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I think you misunderstood.

To me, the rat race isn't just Instagram, it's the entirety of social media. Getting what you want (i.e., #s of followers) and being happy (i.e., doing my own thing without the need to chase after numbers) are two entirely different things. I chose to be happy.

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5 minutes ago, TrelayneNYC said:

I think you misunderstood.

To me, the rat race isn't just Instagram, it's the entirety of social media. Getting what you want (i.e., #s of followers) and being happy (i.e., doing my own thing without the need to chase after numbers) are two entirely different things. I chose to be happy.

ahh, I get it, I think.  I think we are in agreement. I am answering your question about the point of Instagram. I think, I kinda answered it.

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12 minutes ago, kitkatpaddywak said:

ahh, I get it, I think. 

Just to be extra special clear:

There are food blogs like Kalyn's Kitchen (Kalyn Denny), Simply Recipes (Elise Bauer), Smitten Kitchen (Deb Perelman), and 101 Cookbooks (Heidi Swanson) who make their entire income off of their blogs and related content. As a result, social media is a necessity for them and they need to chase after numbers. They need to tailor their content for their readers. If their readers disappear or if their content isn't shared, then their revenue stream suffers. So social media serves not only as a way to increase readership/popularity or as another method to generate content, it's also a marketing tool.

And then there are food bloggers like me who use social media to blog. I stopped blogging on my blog a long time ago. My last post was in March of last year. Since then, I now blog full-time on Facebook and divide my time between Facebook and Twitter. Anytime I don't spend on social media, I spend it here or on eGullet. For me, foodblogging is a hobby and not a job. I suppose I could try to increase my number of followers but I feel that in doing so, I would need to make certain sacrifices along the way in order to increase my "social media market share". And I'm unwilling to do that, plus that's not where my interest lies.

Justin is using social media to blog AND to make income off of that. So for him, it's both a hobby and a job.

Make sense?

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16 minutes ago, TrelayneNYC said:

Just to be extra special clear:

There are food blogs like Kalyn's Kitchen (Kalyn Denny), Simply Recipes (Elise Bauer), Smitten Kitchen (Deb Perelman), and 101 Cookbooks (Heidi Swanson) who make their entire income off of their blogs and related content. As a result, social media is a necessity for them and they need to chase after numbers. They need to tailor their content for their readers. If their readers disappear or if their content isn't shared, then their revenue stream suffers. So social media serves not only as a way to increase readership/popularity or as another method to generate content, it's also a marketing tool.

And then there are food bloggers like me who use social media to blog. I stopped blogging on my blog a long time ago. My last post was in March of last year. Since then, I now blog full-time on Facebook and divide my time between Facebook and Twitter. Anytime I don't spend on social media, I spend it here or on eGullet. For me, foodblogging is a hobby and not a job. I suppose I could try to increase my number of followers but I feel that in doing so, I would need to make certain sacrifices along the way in order to increase my "social media market share". And I'm unwilling to do that, plus that's not where my interest lies.

Make sense?

Yes, makes complete sense. This forum, for me, serves as a means for me to connect to others that share a passion for food, along with creating dialogue about everything, including food. Creating a bridge between social media, and this forum.  I have never considered this forum to be a  part of social media, maybe I am wrong. I don't post in hopes that people will like my content, but rather it starts a conversation leading to discovering anything from restaurants, or the next game changer. By using Instagram, its a different way to connect. People that may have never heard of Donrockwell.com may peak at my feed, and jump into the conversation.  That makes me happy. Expanding the community .

I hope this makes sense. I am now curious, what is the name of your blog?

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