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The Infatuation purchases Zagat


curiouskitkatt

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1 hour ago, curiouskitkatt said:

Google no longer needed Zagat.  Per two recent studies they now generate the most consumer reviews on the web.  If you are a google “local guide” you can win points for  consumer reviews, ratings, and other user generated additions to their local database.  Those points can turn into “free stuff” and google swag

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10 hours ago, DaveO said:

Google no longer needed Zagat.  Per two recent studies they now generate the most consumer reviews on the web.  If you are a google “local guide” you can win points for  consumer reviews, ratings, and other user generated additions to their local database.  Those points can turn into “free stuff” and google swag

I am just wondering how this purchase of Zagat will affect the landscape of consumer driven reviews? I recall Zagat being the standard long before YELP was even used to described in our present  vernacular pertaining to reviews.  I read they are attempting to do away with the number rating, so I am unsure how the scale of a destination will rate.  Much like anything else I don't quite understand, I will be digging deep to learn about the new acquisition. 

Never stop learning,

kat

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