Jump to content

Tesco Abandons French Croissants, Decides To Sell Only The Straight Variety


John William G

Recommended Posts

According to an article in the NY Times, "Tesco, Britain's largest supermarket chain and a bellwether of sorts for popular tastes, is dispensing with the traditional curved pastry as of Friday and instead will sell only straight ones. The company offered a decidedly British rationale: It is easier to spread jam on the straight variety."  Further, "The Daily Telegraph, a conservative British newspaper, noted that the virtue of the traditional French croissant was its foreignness. "˜They must not be sliced in two, like buns to be buttered,' it observed. "˜They must be torn, and each morsel eaten with jam, even alien apricot jam, if wanted.'"

"British Retailer's Straight Croissants Leave Some Bent Out Of Shape" by Dan BIlefsky on nytimes.com

  • Like 2
Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
×
×
  • Create New...