That is the current dilemma...That is; the price on organic and sustainably farmed food. Right now, the market share on organic meat/poultry is around 1%! Short supply and a high demand results in your $30+ dollar chicken. Yes, I am sure it was a shock to you. I am also sure that you did the right thing by continuing with the purchase. For those that have children especially; we have to be great role models on the nutritional front! The way most of us think about our food sourcing in America is laughable. Especially to most people who live outside of the U.S.! The joke is truly on us and it hurts the credibility of America! I have travelled around the world and I am the guy fielding the questions about obesity in this country. We have been a "super power" in the world for about one hundred years...We are, relatively speaking, still the "new kid on the block"! How can we move forward as a world power without having a clue as to how to properly nourish ourselves? Enough with my rant...The best thing that you can do is to make the most out of your chicken purchase. You have a 5-1/2lb chicken...Depending on your family size, that can be 2-3-4 meals! This would be your protein base, obviously. Think stir fry, casserole, schnitzels...all of which don't require tons of protein when you're putting it together with organic;rice, pasta and veggies. The remaining chicen bones and carcass will become a tasty soup. You may ask "Who has time to do all that?" Everyone does! Because if your smart you realize that each bite of organic goodness that you prepare is an investment in your familiys' health! It is wise to pay the premium now, otherwise you will end up paying that premium to the medical/pharmaceutical establishment! Think carefully about my last statement-TRUTH... Getting back to a practical approach to an organic diet...Depending on your financial reality; make 25-50-75% your goal on organic/sustainably farmed food sourcing. I tell everyone on my"campsite" to do the same. With a dismal economy...very few can afford to go "all in" on organics! Good Luck-Curt(curtsculinarycamp)