JimRice Posted December 14, 2009 Share Posted December 14, 2009 Menu Mind Games I find this fascinating. I know that it happens, but I had no idea what the specifics were. Link to comment Share on other sites More sharing options...
ol_ironstomach Posted December 14, 2009 Share Posted December 14, 2009 For another fun read, see Dan Ariely's "Predictably Irrational", an introduction to the psychology that underlines these disturbingly effective strategies. Link to comment Share on other sites More sharing options...
Tweaked Posted December 14, 2009 Share Posted December 14, 2009 I'm sure they have a methodology for the way they organize their menu, but if I was eating at Balthazar today and handed that menu, I would go with the onion soup and duck confit. Not sure what kind of diner that makes me, but it would probably be tasty! Link to comment Share on other sites More sharing options...
leleboo Posted December 23, 2009 Share Posted December 23, 2009 And in today's NYT Dining section. Link to comment Share on other sites More sharing options...
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