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"Proteins" - A Huge Menu Mistake


DonRocks

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Yes, we ("we," being the 50 people in DC who live this stuff day-in, day-out) all know what you mean by that term. Proteins are any meat, as well as tofu, etc. It's a convenient one-word way to say it - much simpler than "meats (also, condensed soybean curd)."

But for the average consumer, seeing that word on a menu is as much of a turnoff as condom porn.

This is a mistake:

"Choose your tortilla! (white, wheat, spinach, tomato, gluten-free)"

"Choose your protein! (beef, chicken, pork, lamb, tofu)"

etc.

It's just not appetizing at all. So, so clinical and robotic.

Guess what - I just saved you thousands of dollars.

Cheers,

donrockwell@dcdining.com

(Consulting services on request, and I can probably save you thousands more in about 15 minutes and knowing me, I'll probably do it for free.)

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...

This is a mistake:

"Choose your tortilla! (white, wheat, spinach, tomato, gluten-free)"

"Choose your protein! (beef, chicken, pork, lamb, tofu)"

etc.

It's just not appetizing at all. So, so clinical and robotic.

...

Indeed. Smacks muchly of Nutritionism.

No thanks.

(main filling)

(hearty addition)

(anything but protein)

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