Waitman Posted October 4, 2012 Share Posted October 4, 2012 If you don't spend as much time in run-down bodegas as I do, trying to figure out which white wine under $10 will be drinkable with dinner that night, you may not have noticed that Moscato is now America's third most popular white wine, behind Chardonnay and and Pinot Grigio. Given that Pinot Grigio -- the world's most consistently awful major wine -- is now ubiquitous, it's somehow not surprising that something as terrible as Moscato has passed Sauvignon Blanc on the popularity scale. Some credit this surge to its growing popularity among rappers. Personally, though (and I'm sure there is actually some Moscato worth drinking on some rare occasions), I think it's another sign that the world is going to Hell. Some things that are cool just aren't meant to be popular. Think about it. Hippies had all those great clothes and good drugs and free love and all, but then psychedelia went mass market and we got the 70s. Bob Dylan is, in a way, responsible for America. First Lower Manhattan and then Brooklyn were dangerous, delightful places and then they were discovered and became clean, expensive, annoying parodies of actual alternative culture. At one point, wine was the province of snobs, connoisseurs and Europeans -- and, with just a touch of effort, you could find world-class stuff at reasonable prices. Now a bottle of classified Bordeaux costs $300 and valuable shelf space is being given over to Moscato, rather than actual potable juice. I used to think that wine becoming more popular would lead to better selections at the low end, as quality producers worked to sell "Wednesday night" wines, as well as the Saturday night stuff. You know, the qualitative equivalent of the house wine at a good cafe. Sadly, in a vinous version of Grescham's law, animal label wines and now Moscato are pushing decent cheap wines off the shelf, so that the palates of the cretinous masses can be pleased. Like Katy Perry and Huggie Boo Boo, another sign of national decline, if you ask me. Link to comment Share on other sites More sharing options...
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