Tweaked Posted July 27, 2013 Share Posted July 27, 2013 This year's crop of pumpkin ale has already hit the DC market. Pumpkin ale in July is like Christmas decorations in October. Enough! 1 Link to comment Share on other sites More sharing options...
SeanMike Posted July 27, 2013 Share Posted July 27, 2013 Yeah, I saw that yesterday. WTF. Link to comment Share on other sites More sharing options...
JBag57 Posted July 28, 2013 Share Posted July 28, 2013 Also appearing this week at my local WFM: Tumbler, Sierra Nevada's fall seasonal brown ale, and Sam Adams Oktoberfest. If I didn't know better, I would suspect them of rolling out some outdated 2012 inventory... Link to comment Share on other sites More sharing options...
Nick Freshman Posted July 29, 2013 Share Posted July 29, 2013 It's all new. Every year it gets earlier and earlier. We resist it, but it's futile when customers start asking for it. Last year the Sam Adams rep, all of about 24 years old, told me Oktoberfest was out so early because the brewery 'spilled' a huge batch of Summer Ale. I felt bad that they made her say that, but it didn't stop me from asking her if she had the pictures of what must have been such a catastrophic loss... 1 Link to comment Share on other sites More sharing options...
PappyVanWise Posted July 30, 2013 Share Posted July 30, 2013 For a microbrewery like the Boston Beer Company, they're lucky to recover from such a loss. Link to comment Share on other sites More sharing options...
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