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Pumpkin Ale...in July

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Also appearing this week at my local WFM:  Tumbler, Sierra Nevada's fall seasonal brown ale, and Sam Adams Oktoberfest.

If I didn't know better, I would suspect them of rolling out some outdated 2012 inventory...

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It's all new. Every year it gets earlier and earlier. We resist it, but it's futile when customers start asking for it.

Last year the Sam Adams rep, all of about 24 years old, told me Oktoberfest was out so early because the brewery 'spilled' a huge batch of Summer Ale. I felt bad that they made her say that, but it didn't stop me from asking her if she had the pictures of what must have been such a catastrophic loss...

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