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The Most Popular Booze in the World

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"Baijiu is a general Chinese term for spirits made from grains. Whiskey and vodka are also loosely classified as such, but the base of baijiu is sorghum. To demonstrate just how important the spirit is in China, take a look at the numbers. There are 14,000 baijiu distilleries in the country, according to a report by the International Wine & Spirits Group. The IWSG also reports that around 1.25 billion 9-liter cases of baijiu were consumed in 2012. To put this in perspective, the Distilled Spirits Council of the United States recorded American consumption of all spirits in 2012 at just over 1.8 billion liters. Baijiu sales were a whopping $92.4 billion in 2012"”a 20 percent average annual increase since 2003. Consulting firm Frost & Sullivan projected baijiu production to soar to 17 billion liters in 2016, compared with 4.9 billion in 2007. "

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