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FunnyJohn

Blast From the Past - Betty Crocker's "Atomic Age" Recipes

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"Betty Crocker's Absurd, Gorgeous, Atomic-Age Creations" by Tamar Adler on nytimes.com

"It is a dish hard to make sense of: a shimmering vermilion ring of canned tomato sauce, held motionless by gelatin, concealing a coeur caché of canned asparagus and artichoke hearts, the hole at its middle filled to bulging with mayonnaise and sour cream. Called "˜"˜Tangy Tomato Aspic,'' the dish dates from the atomic age, the decades after the bomb was dropped, the war won and a clean, bright American outlook born. It was the age of technocratic make-believe and the early days of the anthropocene. Gastronomically, it was an age that today "” from a perspective admiring of the natural and authentic "” looks shockingly artificial. Nowhere is the era's ethos and aesthetic better represented than in the 1971 Betty Crocker Recipe Card Library. On 648 cards, everything I've ever found intriguing about this segment of American culinary life is on display."

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These recipes are the equivalent of the age of Disco. What an embarrassing but telling look back at American culture.

I was curious who Betty was. Despite the fact that she didn't exist, in 1945 she was named the 2nd most popular woman in America after Eleanor Roosevelt.

Betty was a crock.

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