Jump to content

Isabella Eatery, Mike Isabella Lends his Name to a 41,000-Square-Foot Eatery at Tysons Galleria - Closed


Recommended Posts

Anyone remember Dad's Backyard Burgers (or something like that) in Merrifield? Was just north of 29 on Gallows Road. Took about two years to open, then was open for about two weeks before closing forever due to road construction.

That's the closest parallel I can think of to this fiasco, albeit one that didn't blow through millions of someone's dollars.

  • Like 1
Link to comment
Share on other sites

8 minutes ago, Bob Wells said:

Anyone remember Dad's Backyard Burgers (or something like that) in Merrifield? Was just north of 29 on Gallows Road. Took about two years to open, then was open for about two weeks before closing forever due to road construction.

That's the closest parallel I can think of to this fiasco, albeit one that didn't blow through millions of someone's dollars.

Dad's actually got a discussion on DR.com back in the day (And there's a link to the hilarious Chowhound discussion that I started). 

 

  • Like 1
Link to comment
Share on other sites

I have not visited the Isabella Eatery at the Galleria.  It didn't grab my attention as worthy of a visit on its own.  I've been to Tysons in the period its been open.  Went back to comments in this thread ranging back to 2016 when it was first announced.  It always grabbed my attention as a business thing...not as a food thing.  I have a little experience with mall type food operations:  not referencing large restaurants in malls--which are like restaurants everywhere...but the kitchen set ups/seatings etc for mall food operations with larger public seating.

Back in 2016 I linked to a complicated financial document about the mall (that anyone can access).   One thing that stood out was that the mall operators/owners are large scale operators of malls and retail around the nation.  They have experience.

I've commented above that in my experience (which is "old") it has ALWAYS been difficult to get foot traffic in a mall to go to the upper floors in retail projects that are built somewhat like the Galleria.  It is difficult to get the tenants at upper floors that can attract sufficient foot traffic and sales that sustain the rents.

I guess that it is still difficult.  When this deal was announced it seemed to me like a high risk effort.   OTOH...nobody has discovered the golden attraction that can get customers to wander and shop over all floors.  Obviously the news around Isabella's activities had to hurt.

Link to comment
Share on other sites

In the updated story at WashPo announcing the closure, in the 5th paragraph the mall manager says they are committed to an eatery.

I'm sure they are:   They-along with Isabella put a heap load of money into that build out.  They are holding out hope it ultimately works.   (can't say I blame them)

 

Link to comment
Share on other sites

Eater DC is reporting that Kapnos Taverna in College Park is closed as is the 41,000 sq ft eatery at Tysons!  How did he convince so many landlords and investors to do so many things at one time?  Did he not have any one on his team with common sense to say slow down!  

Link to comment
Share on other sites

3 hours ago, Finatic said:

Eater DC is reporting that Kapnos Taverna in College Park is closed as is the 41,000 sq ft eatery at Tysons!  How did he convince so many landlords and investors to do so many things at one time?  Did he not have any one on his team with common sense to say slow down!  

I'm not sure it wouldn't have worked absent the whole 'culture of sexual harassment getting reported in the WaPo' thing.  Those places were all packed until that story hit.  Traffic in Bethesda still looks to be at half the level it was prior to the news stories.  Hopefully the industry learns how not to treat employees (or allow employees to treat each other) from all the damage we've seen the last couple years.

Link to comment
Share on other sites

The restaurant industry is incredibly challenging with razor thin margins. What works in one neighborhood, city, region, state can be an abject failure in a similar locale. Looking from the outside, his expansion was far too broad and fast, with too many different restaurants and service concepts. Had he (they) been able to maintain this level of expansion and success, it would have defied all odds. They seemed to have stopped paying rent (and possibly other things) far earlier than the press reports regarding harassment.

I am unsure what he or his investors were thinking, but clearly they saw in Chef Isabella a golden goose who could do no wrong, and obviously developers and banks thought so too. This is particularly mystifying to me, as he became famous (notorious?) for being depicted as a boor and mysoginist on a reality TV show. Those business plans and pitches must have been all-world.

  • Like 2
Link to comment
Share on other sites

I've been following this saga, as the Galleria is across the street from my office and I have a salad at Sweetgreen every now and then. Part of the front sidewalk of the mall was blocked off for months while the escalators were installed (aside: the place seems to go out of its way to not be pedestrian-friendly; there's a huge tree at the end of the driveway which seems to be there solely to hide oncoming cars and walkers from each other, and the closest way onto the sidewalk is to squeeze into a tiny gap between a light fixture and a concrete barrier). I wonder if they'll shut off the escalators and close that entrance now. 

Never ate at Isabella, because the only thing that sounded appetizing there was the pizza, and why pay $5.50 for a mediocre slice when I could stroll down to Harris Teeter and get a good slice for $2.50?

All those sparkling-new fixtures and furniture. I hope they open some kind of restaurant there soon. Don't like seeing the space go to waste.

Link to comment
Share on other sites

2 hours ago, weezy said:

Maybe they can turn it into an event space?  That way they still get some utilization of the kitchens and don't have to depend on day-to-day retail foot traffic to drive revenues.

If I had Jeff Bezos kind of money, I would grab that mall and convert it into the eastern HQ of Amazon. In a heartbeat. Location, Metro, restaurants, location, built-out infrastructure, nearby housing, and location.

  • Like 1
  • Thanks 1
Link to comment
Share on other sites

5 hours ago, Kibbee Nayee said:

If I had Jeff Bezos kind of money, I would grab that mall and convert it into the eastern HQ of Amazon. In a heartbeat. Location, Metro, restaurants, location, built-out infrastructure, nearby housing, and location.

Two minor problems.  1.  The existing leases with the mall tenants.  2.  I am pretty sure the zoning for that area would not allow the warehouse uses Amazon needs. 

Link to comment
Share on other sites

There are more than two problems. I was kind of kidding.

the Amazon I was talking about is the HQ. The offices and conference space and development labs, not the watehouses for shopping. They have a huge campus for that out near Herndon.

And those leases are with the dying brick and mortar retail world. He can pick them off one by one for pennies on the dollar.

Link to comment
Share on other sites

11 hours ago, Kibbee Nayee said:

And those leases are with the dying brick and mortar retail world. He can pick them off one by one for pennies on the dollar.

The anchor stores in that mall (Neiman, Saks, Bloomingdales) have all had several quarters of year over year sales growth. I get that it's popular to say that the Galleria is empty, that nobody shops there, nobody can afford it, etc. Problem is, most of those sayings are demonstrably false.

Link to comment
Share on other sites

29 minutes ago, Poivrot Farci said:

Karma is an unreasonable bitch if you are now an unemployed employee who had nothing to do with Mike Isabella's imbecility and will never have anywhere close to the personal wealth he has squirreled away.

I have no intelligent comments about this, but the Homestead Exemption is worth knowing about in the general case. I wish the best outcome for everyone involved, from the innocent dishwasher, up to the big polpetta. In the general case, I don't pull for "karma" (which I don't fully understand) so much as "justice."

I have felt for a long time that something is terribly wrong here, and this goes beyond just stating the obvious.

If anyone needs help finding employment, please contact me, and I will do my best to help you.

  • Thanks 1
Link to comment
Share on other sites

On 8/26/2018 at 7:40 PM, Poivrot Farci said:

Karma is an unreasonable bitch if you are now an unemployed employee who had nothing to do with Mike Isabella's imbecility and will never have anywhere close to the personal wealth he has squirreled away.

True. The actions this person took sucks and he's pulling down people who worked for him - which sucks even worse.

Link to comment
Share on other sites

On 8/26/2018 at 8:01 PM, DonRocks said:

If anyone needs help finding employment, please contact me, and I will do my best to help you.

14 hours ago, Josh Radigan said:

Contact me if looking for a solid Food and Bev job. Always growing, always looking for good people- who in this business isn’t.

This is one of many reasons that sets Donrockwell.com apart from any other resource on the net.  When you need help, whether its for a place to eat out, or a place to help find work, this is your one stop for just about everything. I hope all those who are affected by the closures of any of Isabella's operations happen to  find work. 

 

Link to comment
Share on other sites

I didn't think that article made it clear enough that it was MIC, the restaurant group, that filed for bankruptcy and not him personally.  Maybe that's just the way I read it, but I'd imagine he'd like the distinction to be clearer.

  • Like 1
Link to comment
Share on other sites

4 hours ago, Pat said:

I didn't think that article made it clear enough that it was MIC, the restaurant group, that filed for bankruptcy and not him personally.  Maybe that's just the way I read it, but I'd imagine he'd like the distinction to be clearer.

Either way, they can't touch his residence.

Link to comment
Share on other sites

23 hours ago, Pat said:

I didn't think that article made it clear enough that it was MIC, the restaurant group, that filed for bankruptcy and not him personally.  Maybe that's just the way I read it, but I'd imagine he'd like the distinction to be clearer.

I’ll go a step further - the title is downright misleading. You’d think two seasoned journalists would know/ do better.

Link to comment
Share on other sites

From ‘Top Chef’ stardom to bankruptcy: The rise and fall of Mike Isabella

Carman and Judkis doing a deep dive, including an interview with Isabella. One of the biggest takeaways is that Isabella just. doesn't. get it. Or, perhaps more accurately, he does not want to. Choice quote:

Quote

'I am old school. I did work in a kitchen 20 years ago. It’s a different world,' he said. 'Obviously, everyone learns every day. I still learn . . . I’m always learning, and I always want to continue to learn and get better. That’s what it is. Nobody’s perfect in life.'

In other words, "I want the latitude to continue being a chauvinist and a prick because I came up during a different era where it was acceptable or wasn't questioned."

Other choice info include the fact that his investors were pushing him to hire a CEO to manage the expansion and Isabella refused to because, seemingly, he didn't want to relinquish control:

Quote

Hiring a CEO is expensive. Very expensive. So you have to be able to afford it first. We talked about it a lot last year. . . . We were definitely interviewing and talking to them. At that point, it was just very hard to give my control up. 

(emphasis added)

I have no love for Isabella, but I did appreciate Kapnos. To my mind, other than Komi, those restaurants were doing really good things for Greek food in the DC area. My late father, who was notoriously finicky about restaurants (he didn't like going out to eat), actually enjoyed the meal we had at Kapnos Kouzina and, in fact, days before he passed, took my mom out to that same restaurant for her birthday. So, notwithstanding it's affiliation with Isabella, I hope that restaurant manages to survive this shitstorm.

Link to comment
Share on other sites

3 hours ago, monsterriffs said:

One of the biggest takeaways is that Isabella just. doesn't. get it. Or, perhaps more accurately, he does not want to.

It will be difficult for me to patronize one of his restaurants after reading that story, and I'm not usually the boycott the owner kind of guy (hell, I still regularly attend Redskins games).  Everyone deserves a second, and even a third, chance.  But this guy is still stuck on "bad press" this and "someone else's fault" that.  He is not helping himself with these interviews.

  • Like 3
Link to comment
Share on other sites

Wow. I can't imagine he has a publicist, or if he does he should find a new one. Isabella isn't a sympathetic figure, and this article makes it clear he hasn't learned anywhere near enough from this experience.

That said, Carman and Judkis still characterize the bankruptcy in a misleading manner. Ugh.  "It’s the day before the chef and restaurateur will file for Chapter 11 bankruptcy" - only Isabella's was a business, not a personal filing. Come on. 

  • Like 1
Link to comment
Share on other sites

57 minutes ago, Keithstg said:

Wow. I can't imagine he has a publicist, or if he does he should find a new one. Isabella isn't a sympathetic figure, and this article makes it clear he hasn't learned anywhere near enough from this experience.

This doesn't surprise me. The guy wouldn't even hire a CEO.

Quote

That said, Carman and Judkis still characterize the bankruptcy in a misleading manner. Ugh.  "It’s the day before the chef and restaurateur will file for Chapter 11 bankruptcy" - only Isabella's was a business, not a personal filing. Come on. 

It's a little misleading or, perhaps, Carman and Judkis are assuming that their target audience, i.e., well-educated DC area types, know the distinction between Chapter 11 and Chapter 7 bankruptcies. But, it's likely because the headline is clickbaity.

Link to comment
Share on other sites

Not to totally derail this discussion, but both Chapter 7 and Chapter 11 bankruptcy proceedings are (or at least used to be) available to both individuals and business entities.  Chapter 11 is not well-suited for an individual for at least a couple of reasons, but it is an option.

I think Ericandblueboy above has raised an appropriate issue--the possibility that the authors are not writing the headlines.  Thus, we may not be able to pin it directly on the authors.

  • Like 1
Link to comment
Share on other sites

16 hours ago, JBag57 said:

Not to totally derail this discussion, but both Chapter 7 and Chapter 11 bankruptcy proceedings are (or at least used to be) available to both individuals and business entities.  Chapter 11 is not well-suited for an individual for at least a couple of reasons, but it is an option.

I think Ericandblueboy above has raised an appropriate issue--the possibility that the authors are not writing the headlines.  Thus, we may not be able to pin it directly on the authors.

Not only is it quite possible the authors didn't write the header, it's quite likely.

Link to comment
Share on other sites

From a business perspective the article was interesting and informative imho.  In the course of several years Isabella went from operating his first restaurant to about 14 or so.  (more?  less?  hard to keep track of that growth).   That is crazy fast and enormous growth.   For anyone  managing that is a huge chore.  An experienced hand would have suggested a major warning sign regardless of the law suit.

Reports from the court documents--WHOA.   Enormous financial HITS.   That sexual abuse case CRUSHED his business.  So be it.   Per the court documents, even running at $1 million/month in revenues at Tysons Galleria, with all those employees--I doubt they were making money.   That is my gut based on old experience.   Too large a payroll, too many mandated hours for staffing, too high occupancy costs.   The other business element that surprised me is that business seemed hugely under capitalized.  It failed quickly.   He didn't have enough cash into it.    Another small detail;  with opening the Galleria the business went from 400-700 employees.   Not only is that huge growth, but it compounds the enormous issues with employees who are unreliable, don't show up, get fired.   That is a management bear.    The above were just a few of the details I gleaned.

I agree with commentators above;  per the article Isabella doesn't seem to "get it" and comes across as an arrogant character.   He needs serious PR help.  

The article headline messed up between personal and business bankruptcy.   Okay...not the most serious issue.  It was written because Isabella is a personality/star in today's world of "stars".  It documents his rise and recent fall.  

Now that is tasty celebrity gossip. ;)

 

  • Like 2
Link to comment
Share on other sites

37 minutes ago, Ericandblueboy said:

Top Chef brought way too much attention to some chefs.  Under the normal business model, Isabella would probably never have been funded.

Coincidentally I received and scanned an email today looking to raise a last share or so of about a total of $3.2 million for some food related “thingy”.   The last share is at $120,000.   An investment firm handling a “private placement” was pushing it.  I don’t recall how I got on the email list.   I get some of these things.  Most of the time I ignore them.

I was thinking about the money raising thing w/regard to Isabella when the article cited someone who lost $100,000 on the Tyson’s Galleria project.  Where does the money come from?

All those projects over the recent years can’t be self funded.   Isabella et al  couldn’t have self funded so many new deals and not be able to afford a CEO.  That doesn’t compute.   The number of projects and money was too large to be funded by friends and family  unless there is a rich “Rockefeller” type among relatives/friends.

Investment groups do “private placements” on these things and have been doing them for decades.  I first ran into them over 3 decades ago when selling commercial real estate.   While the percentage of people who can easily invest $100,000 without thinking about it too much is small the actual number in a world of billions is sort of large.

Anyway having a “Top Chef” designation is certainly one way to put some pizzazz into a funding request for investment shares at 100 grand or so.  

Hmmm.  Being accused of sexual abuse is  now a clear way to destroy a business.  Really powerful examples of that in how the article described how Isabella restaurants tanked after the case broke.  

I bet investment documents never “used to” describe sexual harassment as a business risk element.  They should now 

(I haven’t been to an Isabella restaurant since the story broke)

Back to the article-  I gleaned a lot from it- even as it is a slice of celebrity gossip.

  • Like 1
Link to comment
Share on other sites

16 hours ago, DaveO said:

Coincidentally I received and scanned an email today looking to raise a last share or so of about a total of $3.2 million for some food related “thingy”.   The last share is at $120,000.   An investment firm handling a “private placement” was pushing it.  I don’t recall how I got on the email list.   I get some of these things.  Most of the time I ignore them.

Depending on how the investment is structured, in most situations like this SEC rules prohibit a general solicitation of private placements such as you described.  The investment firm that sent you the email likely violated the rules just by sending the email.  In any event, before you invested the firm would have to ensure that you are a "qualified investor."

The number of people in this area who can invest $100,000 in a private placement is actually quite large and those investments happen every day.  Some pan out and some don't.  They are not for inexperienced or small investors, however (hence the requirement to be a "qualified investor").  Restaurants, in particular, can be risky, but sometimes pay off.  As Ericandblueboy noted, though, funding becomes easier with Top Chef celebrity (have we forgotten Shaw Bijou already?).

Back when I was in private practice, my firm represented a well-known local chef in setting up the corporation and raising capital for his first restaurant.  The chef opened a couple of others but wisely did not take on too much.  While not making a fortune, the original investors did okay.

  • Like 2
Link to comment
Share on other sites

36 minutes ago, jpbloom said:

Depending on how the investment is structured, in most situations like this SEC rules prohibit a general solicitation of private placements such as you described.  The investment firm that sent you the email likely violated the rules just by sending the email.  In any event, before you invested the firm would have to ensure that you are a "qualified investor."

The number of people in this area who can invest $100,000 in a private placement is actually quite large and those investments happen every day.  Some pan out and some don't.  They are not for inexperienced or small investors, however (hence the requirement to be a "qualified investor").  Restaurants, in particular, can be risky, but sometimes pay off.  As Ericandblueboy noted, though, funding becomes easier with Top Chef celebrity (have we forgotten Shaw Bijou already?).

Back when I was in private practice, my firm represented a well-known local chef in setting up the corporation and raising capital for his first restaurant.  The chef opened a couple of others but wisely did not take on too much.  While not making a fortune, the original investors did okay.

Yes to above.  Better description than mine.  I don't know SEC rules as applied to investment firms on this.  I used to receive many such solicitations pre and post web.  Less so now.  As noted above the absolute number of investors who can invest in a private placement of this size range is sizable.  Been that way for decades.  As a percentage of the population its a small percentage. 

Reference to Shaw Bijou is an excellent example of more accessible, easier funding due to celebrity.  That restaurant also quickly collapsed (although my reading suggested it was self funded by a partner)  So much for the stand-alone value to celebrity chefs.  On the other hand  As an investor in a private placement like this in the low six figures category, restaurants are "sexy" and attractive.  If you are local you can visit your investment, take your friends, see and taste your products, get great service.  It beats the visual hell out of investing into a packaging factory that makes cardboard boxes. ;) 

The point that grabbed me from the article was the impact on sales/revenues following the court case and publicity around the sexual abuse charge.   Boy the losses were severe and devastating in scope.  Regardless how Isabella talked around the topic (possibly due to the court order on the negotiated settlement)   that was a vivid picture on how society (or at least this region) is currently reacting to such charges.   Fair warning to one and all.  But as an investor if putting out money on some individual, how the heck can you evaluate for risk on topics like potential sexual abuse. 

  • Like 1
Link to comment
Share on other sites

10 hours ago, DaveO said:

But as an investor if putting out money on some individual, how the heck can you evaluate for risk on topics like potential sexual abuse. 

I would say watch the season he was on Top Chef. I'd say names here to describe said individual, but DR hates that, and I know TV good vs evil is easily manipulated and extreme. But I am far more trusting of journalists that did the massive legwork to identify, find and extensively interview folks surrounding that maelstrom that is this guy at the center of it.

Link to comment
Share on other sites

1 hour ago, Pat said:

Eek. How long until that tweet is deleted? Any PR people working for that company must be ripping their hair out.

Well, I, for one, am *blocked* from viewing any of @MikeIsabellaDC's tweets. This, after I've spent the past several years playing traffic cop, and trying to stop people from writing personal insults about him. He would have been welcome on this website just like everyone else (still would be).

Maybe I'm the one responsible for all of this (as recently as two-months ago, there was total silence about all of these issues). Was that a bad thing to write? Didn't mean it that way; just noticed the remarkable turnaround of media coverage - oh well.

Cheers,
@DCDining (<--- Nobody is blocked.)

Link to comment
Share on other sites

32 minutes ago, B.A.R. said:

It's gone....what did it say?

Minus the profanity, it basically said, I'm a nice guy, so if you have a problem with me, you're the problem. And, in a stroke of genius, the insult followed his invitation to visit his restaurants, which are all listed in the tweet.

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
×
×
  • Create New...