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Restaurant Website Design - Many Are Becoming Homogenous


Simul Parikh

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Some time in the last 12-18 months, everybody started using the same website designer for their websites... I'm just thinking of the first few that came to mind and put their links. They do a very big picture that is full screen at the top, that sometimes has movement/video. Then you scroll down to see pictures. Is this Square Space or some new restaurant template everyone is using? I don't like it. Not the design. It's actually eye-catching. Just that everyone's looks the same now. Before you could tell if a place was "hole in the wall" by a crappy website. Now, have no idea. 

http://redtoquecafe.com/shaw-menu/

http://www.henquarter.com/

http://choolaah.com/

http://jinya-ramenbar.com/

http://nasimerestaurant.com/

http://afghanbistro.com/

http://www.namasteva.com/

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All I care about is that I can see the dang menu on my phone.

Flash menu? GraaaaaaaaaaaaaaAAAAAAAAAAAAAAAHHHHHHHHHHHHHHHHHHHHHH! (I don't like.)

PDF menu? I don't mind this because you might have a fancy menu with nice design. But try to use a font above, say, 3 points. Utility over style, please.

HTML 5 menu with fancy effects? With a template you usually do okay as it can handle a phone.

Straight HTML? Good job.

Text file? Ooh. I like you.

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3 hours ago, Simul Parikh said:

Some time in the last 12-18 months, everybody started using the same website designer for their websites... I'm just thinking of the first few that came to mind and put their links. They do a very big picture that is full screen at the top, that sometimes has movement/video. Then you scroll down to see pictures. Is this Square Space or some new restaurant template everyone is using? I don't like it. Not the design. It's actually eye-catching. Just that everyone's looks the same now. Before you could tell if a place was "hole in the wall" by a crappy website. Now, have no idea. 

http://redtoquecafe.com/shaw-menu/

http://www.henquarter.com/

http://choolaah.com/

http://jinya-ramenbar.com/

http://nasimerestaurant.com/

http://afghanbistro.com/

http://www.namasteva.com/

2 hours ago, Kev29 said:
1 hour ago, TheMatt said:

All I care about is that I can see the dang menu on my phone.

Flash menu? GraaaaaaaaaaaaaaAAAAAAAAAAAAAAAHHHHHHHHHHHHHHHHHHHHHH! (I don't like.)

PDF menu? I don't mind this because you might have a fancy menu with nice design. But try to use a font above, say, 3 points. Utility over style, please.

HTML 5 menu with fancy effects? With a template you usually do okay as it can handle a phone.

Straight HTML? Good job.

Text file? Ooh. I like you.

I know there have been certain firms that have specialized in DC restaurant designs/ and possibly national for at least a decade.  It is why so many look alike.  Design elements have changed over the years.

Currently a major reason for the designs you are seeing is because most entities want a website that is adjustable for desktop and for mobile.  In the case of restaurants mobile is probably far more important.  As TheMatt said above he wants to read the menu on his phone!!!!!   I tried 3 of them and in 2 cases the websites were the same and were adjustable to desktop and mobile.

As consumers are you missing anything?  Do you want more information?  Is the information on the site better or more relevant than you might find in this site, yelp, tripadvisor, Eater, any other site, or simply searching on google and seeing information in the "google box".   If a site was dramatically different would that be more or less appealing?

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I looked a the first three and they are all using WordPress with different templates.  You can tell by looking at the end of the code at some of the javascript tags for the /wp-content/themes/ links.

So although they look the similar they are customizations/formatting of distinct WordPress templates. (http://wordpress.org)

redtoquecafe.com berg-wp (https://themeforest.net/item/berg-multipurpose-responsive-theme/13210984)

choolaah.com devdmbootstrap3-sasschild (https://devdm.com/DevDmBootstrap3/)

henquarter.com tomato (https://themeforest.net/item/tomato-restaurant-cafe-espresso-wordpress-theme/14601591)

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3 hours ago, iolaire said:

I looked a the first three and they are all using WordPress with different templates.  You can tell by looking at the end of the code at some of the javascript tags for the /wp-content/themes/ links.

So although they look the similar they are customizations/formatting of distinct WordPress templates. (http://wordpress.org)

redtoquecafe.com berg-wp (https://themeforest.net/item/berg-multipurpose-responsive-theme/13210984)

choolaah.com devdmbootstrap3-sasschild (https://devdm.com/DevDmBootstrap3/)

henquarter.com tomato (https://themeforest.net/item/tomato-restaurant-cafe-espresso-wordpress-theme/14601591)

Yep.  Beautiful design can be done rather easily with different wordpress themes and plug ins.  The key are the photographs or videos/gif's they use.  Choose carefully.  (I really liked the redhen example).   I though Choolaah had terrific compelling inviting copy.  With those tools and careful choices beautiful sites can be done at deep discounts off of what the name designers charge.  I agree with Simul, above.  They are very attractive.

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On 1/11/2017 at 1:17 PM, TheMatt said:

PDF menu? I don't mind this because you might have a fancy menu with nice design. But try to use a font above, say, 3 points. Utility over style, please.

And please don't download the menu to my phone when I click on it!!

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