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Ferris Bueller

Paid Parking Slowly Killing Reston Town Center?

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My wife was tasked to help close the Williams-Sonoma there. Unfortunately, the timing coincided with the single digit temperatures a week or so ago. She had to pull a car to the front to load up the various store remnants in frigid temps. Lo and behold, a parking enforcement employee saw fit to take action, and was trying to put a boot on my wife's car. Seriously? My wife was not happy, and let the person know the parking situation was the reason stores were closing. 

Absolutely terrible.

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The Tasting Room Set to Close Next Month in Reston Town Center by Catherine Douglas Moran, Restonnow

A sign recently posted in the window of The Tasting Room Wine Bar and Shop (1816 Library Street) says that the location will close on March 24.

DC Row Set to Open in Reston Town Center This Summer by Catherine Douglas Moran, Restonnow

News of the Reston location first appeared in late January when it was named as one of the six anticipated newcomers for Reston Town Center. The address has not been announced yet.

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Peet’s Handing Out Free Coffee and More This Weekend in Reston by Catherine Douglas Moran, RestonNow

Before its opening next week at Reston Town Center, the coffeehouse chain will hold a free pre-opening gathering where locals can get a free cup of coffee from 11 a.m.-2 p.m. tomorrow (March 9).

As part of the celebration, Peet’s will be collecting in-kind donations for Shelter House, a non-profit organization that provides crisis intervention, safe housing and supportive services to homeless families and victims of domestic violence.

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On 3/8/2019 at 11:22 PM, DonRocks said:

Ferris, what's your big-picture take on all of this?

Hey Don - big picture - the "community" has spoken in a semi-boycott of the parking debacle.  Boston Properties continues to push ahead, as one would expect (I guess), with some new leases taking up a little of the vacant space(s) created from the exodus.  

RTC has lost its initial charm as a vibrant area people used to go and hang out, walk around, shop, eat and play.  On a nice Spring day you will see people out walking around, but it used to be significantly more consistently busy.  The amended parking FREE in the evenings, may have had a little affect, but I do not think it significant. 

The more recent closure of the large retails spaces, Williams-Sonoma and Pottery Barn, has left the main street of RTC barren.  If one or two of the other original (or almost original) mainstays (Clyde's, Bow-Tie Movie Theater - opened as another brand - Mortons, McCormick & Schmick's, Big Bowl, Jackson's) - that place will be a ghost town center.  I do not have any dog in this fight, and really hope it does not happen.  When RTC was thriving, it was a cool place to go for most.  

There are many who invested in business, condos and THs in the immediate area who may likely see their property/investment values decline(ing), and although there are no guarantees in life, it is hard to believe a ~$20B company like BPX could or would make a decision with only negative consequences.  

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Peet’s Coffee Now Caffeinating Locals at Reston Town Center by Catherine Douglas Moran, RestonNow

To celebrate the opening, coffee addicts can enjoy “Peet’s Week” with different special offerings every day at the Reston spot. (Ask a barista for the codes.) Here’s a peek at the upcoming ones:Tuesday: $1 off a medium beverage, Wednesday: buy one beverage, get one free, Thursday: half off an artisan baked good, Peet’s opening was the first from a list of several newcomers slated to arrive Reston Town Center this year.

Muse Paintbar Aiming for Summer Opening by Catherine Douglas Moran, RestonNow

Muse Paintbar didn’t open in the fall or winter. Now the wine and paint bar expects to open in a few months at Reston Town Center.

Marriott, Comstock bringing 4-star hotel to Reston Station by Michael Neibaur, WBJ

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On 3/10/2019 at 1:17 PM, Ferris Bueller said:

There are many who invested in business, condos and THs in the immediate area who may likely see their property/investment values decline(ing), and although there are no guarantees in life, it is hard to believe a ~$20B company like BPX could or would make a decision with only negative consequences.  

BP is looking at it from a strictly business point of view as parking spaces being revenue generators once the Reston Metro Stop opens. They are willing to sacrifice their commercial tenants who require customers to drive there, shop and leave. 

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Victoria’s Secret Gone for Good at Reston Town Center by Catherine Douglas Moran, RestonNow

Signs on the front doors say that the location at 11929 Market, Suite 50 is permanently closed. Black tarps were hanging in the storefront’s windows, and the prominent “Victoria’s Secret” sign had already been taken down by the time Reston Now made a visit this afternoon (March 12).

NOTE: This store was located on the main street of RTC, same side as Williams-Sonoma and Pottery Barn, just down from Clydes.

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Here’s Why You’re Seeing ‘Store Closed’ Signs at Reston Town Center’s Vapiano by Catherine Douglas Moran, RestonNow

Locals may have noticed that Vapiano, a restaurant chain that serves up Italian food in a fast-casual setting, keeps posting “store closed” signs at the Reston Town Center restaurant.

The closures are temporary as the Reston location (1875 Explorer Street) undergoes management changes and payment delays for staff, which have now been resolved.

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While they obviously had to do something to avoid having all the RTC spaces become defacto free Metro spaces, BP blew this.  First 2 hours free on weekdays in addition to the current free evenings and weekends seems like a pretty obvious fix--and don't require people to use the app if they won't be in the space for more than 2 hours.   Or make it 3 hours and cover matinees at Bow-Tie.  No one is going to be able to use Metro for commuting in only 3 hours. 

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DC Row to Fill Appalachian Spring’s Former Reston Town Center Spot by Catherine Douglas Moran, RestonNow

A building permit indicates that the rowing-focused fitness studio recently started interior alterations at 11877 Market Street. A spokeswoman for Boston Properties confirmed that DC Row will occupy the former spot of Appalachian Spring, which closed last January.

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This is relevant, although the preemptive move by BPX hastened the exodus at RTC.  Allow me to segue for informational purposes.

Offering shoppers new experiences isn’t helping as malls see tsunami of store closures, falling traffic by Lauren Thomas, CNBC

  • U.S. retailers so far have announced they will shut 5,994 stores, while opening 2,641 in 2019, according to real estate tracking done by Coresight Research.
  • A separate report by data analytics firm Thasos found foot traffic dropping off at malls across the country in recent months.
  • Thasos also found that malls with so-called experiential tenants that aren’t just focused on selling products, like Apple, Italian food hall Eataly and Tesla, haven’t been drawing in extra traffic.

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