Starting the 1st week of 2017, Reston Town Center instituted a new paid parking policy utilizing a proprietary parking application and somewhat bizarre method of color-specific parking locations. Apparently people who oppose the policy are voicing their position by not frequenting the numerous businesses there.
The local printed press has recently been paying more attention:
"Town Center Merchants Considering Lawsuit over Paid Parking" by Dave Emke on restonnow.com
The local TV news media is slowly keying into it as well:
"Reston Town Center Businesses, Residents, Push Back on Paid Parking" on fox5dc.com