Man, this rings more true than most people would care to admit. That said, this is my favorite comment about the article:
"I kept hoping this article would somehow become interesting. It didn't."
There's a painful amount of truth in this article, but the commenter is right - it just never got interesting. It started out *so well* - with the comment about squinting to make the hills seem like Provence - but then quickly petered out after the point was made.