Clear spirits began to increase in popularity during prohibition, with neutral spirits catching on in particular as they were easier to hide from the law, not in efforts to conceal alcoholism. Obviously some folks drink it for that purpose. Without doubt bartenders like using vodka because it is very flexible. Not all vodkas are created equally, though, and that is where you can start to examine production. We like gin too, and are looking forward to making that as well as rye whiskey. Does that mean that vodka is easy? We hear that a lot, because people tend to think that neutral should be simple. It is actually more difficult in many respects. We certainly feel that Sloop Betty meets all the identifying characteristics that make it a vodka. We also feel that our process has allowed us to retain the essential character of the base ingredients in a unique way. With the increase in focus on professional mixology, the continually evolving customer palate and more sophistication in the market place, I feel confident the screw driver is on its last legs as far as being ordered in public. You can massacre any spirit in a mixed drink. You can put coke in Pappy Van Winkle just as easily as you can drop bloody mary mix into a fine vodka. As the manufacturers we care that you like it your way, but we obviously also like it to be prepared in a way that highlights its better characteristics. In short, there are good vodkas and bad ones, like any other spirit category. We hope people like ours, and we're not going to complain if they love it in OJ [but at least use Simply Orange]