Schlitz (Joseph Schlitz Brewing Company)

[Sthitch]

Has anyone tried the reformulated Schlitz? My family in Wisconsin has been raving about it. From what I have heard Pabst has reintroduced it using the 1960's recipe and methods.

[edenman]

Has anyone tried the reformulated Schlitz? My family in Wisconsin has been raving about it. From what I have heard Pabst has reintroduced it using the 1960's recipe and methods.

Is this a different label from the stuff they've been selling for the last few years?

[Sthitch]

Is this a different label from the stuff they've been selling for the last few years?

I am not sure how the label compares to the one that they recently had, but the reversion to the old recipe started this year with limited roll-outs.

[edenman]

Click - Interesting that they're targeting the older audience. I wonder if we'll see any of the new stuff (it comes in bottles apparently) out here. The Schlitz website only lists distributors in Minnesota, Wisconsin, and Illinois.

"They might get some young hipsters" to drink Schlitz, Schumacher said, "just because of the irony of it."

[Sthitch]

Interesting that they're targeting the older audience.

That would be an apt description of the relatives of mine that are so thrilled with it. I know my father for one is looking forward to trying it, this was the beer of his youth, and like many things in life he has complained that it is just not the same. Now he has proof in one case it really wasn't the same.