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Can Wine Become an American Habit


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Blast from the past [Wasn't sure if this should be a thread in News and Media, or here]:

Every Sunday, Fortune publishes a favorite story from our magazine archives. This week, we turn to a feature from 1934 on the U.S. wine industry (original headline: "The Wines of the U.S."). Prohibition, which lasted for just under 14 years before it was repealed on December 5, 1933, decimated the U.S. commercial wine industry. After the repeal, American winemakers and merchants had to play a serious game of catch up, both in their quest to make decent wines and in converting U.S. drinkers. Today, California is one of the finest wine regions in the world. And in 2010, the U.S. surpassed France and became the world's largest wine consumer -- by total volume, not per capita -- a far cry from the situation in 1934.

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