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Stan Chambers, Native Advertising Pioneer - First Live Coverage of a Breaking News Story


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Stan Chambers, reporter for KTLA in Los Angeles, is widely considered the first-ever reporter to report on a breaking news story - 27.5-hour coverage of an (unfortunately) unsuccessful rescue attempt of Kathy Fiscus from an abandoned well in San Marino.

Hear this pioneering reporter, Mr. Chambers himself, talk about how he integrated news with native advertising way back in 1949 - the second year of television. It's all in the first five minutes. This great american reporter was indeed a true native advertising pioneer.


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