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Billboards That Look Back


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Billboards equipped with tiny cameras that gather details about passers-by — their gender, approximate age and how long they looked at the billboard. (So far the companies are not using race as a parameter, but they say that they can and will soon.) These details are transmitted to a central database.

The goal, these companies say, is to tailor a digital display to the person standing in front of it — to show one advertisement to a middle-aged white woman, for example, and a different one to a teenage Asian boy.

Quividi’s technology has been used in […] McDonald’s restaurants in Singapore, but it has just come to the United States.

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