I want to love Founding Famers soooo much - but I can't - many things aside. Amen to Jane Black's article and same to your Post, DR. I know a bit about the green / eco / sustainable / environmental business and whether you call it 'green washing' or 'food washing' or whatever, it all translates back to how you posture yourself is usually how you posture your business. As a diner for me that usually translates to taste and experience. Taste at Founding Farmers has been, well, ok - experience on the other hand has felt, well, a little dirty - and not in a free range pig happy in the mud kind of way. Just one man's opinion.