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DaveO

Instagram might help you dine for free

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I wouldn't consider DonRockwell.com to be social media. LOL. There are social media-like qualities but it's a different creature entirely. Food fora had to adapt to the changing nature of the Internet to survive. Back in 2005, I don't think you had "notifications" and "like buttons", did you?

Anyway, when I say that I use Facebook to food blog, I mean exactly that. The vast majority of material I post on Facebook is food-related content in some way. I very rarely post anything of a personal nature on social media which is fine by me since I value my privacy. The blog doesn't have a name since I'm using Facebook's site to host my content, all of which is on my Wall. Does that make sense?

You can follow me if you'd like. My profile is set to Public so literally 99.999999999% of the content is publicly accessible.

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3 hours ago, TrelayneNYC said:

You can follow me if you'd like. My profile is set to Public so literally 99.999999999% of the content is publicly accessible.

Sweet! Ill check it out!

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On 1/11/2018 at 5:54 PM, TrelayneNYC said:

I'm not on Instagram...what am I missing?

23 hours ago, DonRocks said:

A couple weeks ago, Eater asked people in the area what their biggest gripes were in 2017 - my answer is here: 'Continued glorification of junk food.'

What I meant by that is depicted quite nicely by #DCFoodPorn's photos. Look at them - they're 95% trash that people shouldn't be ingesting. I mean, God love the kid and all that, but that food is just plain gross: cupcakes, pizza, cheeseburgers ... the more fat and sugar, the better.

Anyway, that's what I meant by 'continued glorification of junk food' - written without prejudice against #DCFoodPorn, because it's everywhere.

I happened to have started this thread.  My attention was caught by the opening article.  It referenced the use of instagram by high end expensive restaurants, with photos of expensive dishes and drinks (I presume).  Among those restaurants in the article are some that are well received here and elsewhere.  Don added an article about #DCFoodPorn's usage, popularity and the topics on which he focuses. 

I don't have a personal instagram account.  Our different local businesses use them for marketing purposes.  While I oversee a lot of the digital marketing in many areas I'm not doing anything on Instagram.  I monitor what is going on.

Cripes!!!!   From a marketing/business/getting people's attention stance it works.  On a percentage basis it currently works far better than FB or other social media.  Other than following how we are doing for the various accounts and monitoring the posts that we and others do about our businesses and the volumes and reactions I'm not on Instagram at all.

And aside from the two articles referencing different types of restaurants and foods I don't know how it is being used in the food and beverage industry.  But BOY it works.  I see it for our different businesses which are of different types and in some different cities/regions.  Then I monitor marketing info on it from "marketing pros".  We have different younger staff in different businesses managing and producing the instagram efforts.

So that is all I know.  I repeat.  It is working NOW.  We can see it. I'm reading and hearing about it from the "experts" (so called and actual) and from the tiny sample of two articles; its coverage is at different ends of the restaurant and food business.  I don't know if it is used more or less at different price points and levels of quality, but clearly the business and marketing ends of those finer and more expensive restaurants believe in it.  At least some do...and if 7 more expensive restaurants in DC are referenced there must be many more.

I simply found it intriguing.  @TrelayneNYC:  Over the years if I see or read something intriguing I might forward it to someone talented in those areas.  Others did that for me before.  Who knows?  Sometimes a talent gets introduced to something and runs with it.  I'm one of those folks who finds your combination of cooking and knowledge and photos an example of talent.  Cripes you educated me on some of the formal descriptions for caciatore and I may have been cooking versions of it since the 1970's without knowing any of what you referenced.

The business/marketing ends of the food business do have a reasonably good sense that instagram is working.  Its evidently working at various ends of the industry and as for me, I love the photographs, let alone I've been a sucker for great "food porn"/terrific food photography.   I have to admit to ordering dishes that looked ravishing with well done photography only to be disappointed in the taste and end dish.   LOL at myself. 

I'm of the opinion with the chef who suggested focusing on the taste and end result, although I suspect one can do both, creating great dishes and turning them into alluring photographs.  Why not?

Lastly while FB owns Instagram they operate differently with different sets of "rules".  It was just announced that FB is changing its "algo".  As a reader you will shortly see fewer posts from businesses and restaurants and "publishers"  (all business pages) and more posts from your friends and family.  While FB described and explained it one way, businesses that use FB realize they will have less visibility to their followers.  The general consensus from the marketing world is that the purpose is to turn off "free" access to business pages.  I agree with that perception.  FB started to do this 2 years ago and in conjunction with that effort their revenues from advertising soared.

Instagram is not currently running under those parameters.   Simply while they are owned by the same entity they are different.  If you want to know what you are missing I'd suggest opening an instagram account and start searching around for topics that interest you.  You don't even have to post.  Check it out first.

 

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19 hours ago, kitkatpaddywak said:

I am learning so much. Is there a crash course on how to measure the metrics of Instagram?

If you are going to do this here are some general web tips on learning, absorbing, and applying what you learn:

(Caveat:  I’m not on it.  What I’ll describe are ways that have worked to learn other elements of “interwebs” “ stuff” (things you can use to take advantage of web visibility. )

Hopefully some savvy active Instagram users will chime in with spefics.

Search on instagram analytics or Instagram metrics.  I know you’ll find tools and measurement elements applicable to Instagram (ig).  You will also find strategies consultants paid services and the like.  You will discover free articles about how to achieve your goals.  

Just jump in.  You can lurk but I suggest starting to post fairly soon as you will want to find strategies and methods that work.  

If your goal is to drive folks here i’d definitely include following other web based content sources.  Word of caution.  Lots of folks have methods and processes that don’t work.  So follow a group, not just one.  

Try and find a community of people applying this who share. Meet ups are great for that.  I know that in DC and Philly there are meet ups on web based marketing topics that include knowledge every bit as good as national commercial sources.  (and sometimes not).

Simply start with a search on your question, read several different articles, jump in, lurk a bit to get a feel, then start using your voice, and try things.

Frankly if there is an ig expert here I’d be interested in their comments 

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2 hours ago, DaveO said:

Frankly if there is an ig expert here I’d be interested in their comments 

Me too. I have already taken steps on reading as much as can on the metrics of Instagram. I am fascinated. Thank you for all of your suggestions.

R& D,

kat

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