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Elements, Not Opening Somewhere on 14th Street


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Does anyone know anything about this restaurant? I found this ad on craigslist.

We're opening a new green vegetarian restaurant in Washington DC, financed by a successful local entrepreneur, though without extensive restaurant experience (thus this posting). It's called Elements, and you can visit its collaborative groupsite here. It has a 'beta community' of 350 (and growing) passionate, collaborative and dedicated future customers who will do what it takes to make this restaurant a people, planet, profit success. You can read about it in the Washington Business Journal here. The idea is that in order to compete with the chains who have an established national advertising-grown customer base from opening day, Elements will have an established 'crowdsourced' community customer based from opening day.

What is Elements?

We are Elements. At the heart of the Elements experience is community: a “third place” between home and work for people of all ages, preferences and backgrounds to meet and nourish themselves, the people around them, and the planet. Our growing Elements family embraces authenticity, diversity, conscious living, and fun. This family has crowdsourced Elements from day one, and our continued participation will ensure it stays fresh and progressive. As Elements evolves, we are guided by a few simple ideas:

We encourage balance in life. All of life is interconnected, thus our actions can have a great impact. We balance our needs—health, enjoyment, vitality—with the needs of others and the Earth. As an independent local business, Elements endorses the triple bottom line: we measure success in not only economic, but environmental and social terms as well. We support balance in our community by serving organic vegetarian food grown our own garden in a building that exceeds environmental standards. We support balance globally by cutting our waste, composting, and recycling, and by neutralizing our carbon output with offsets and green energy.

We nurture growth in our community. As important to our lives as the four elements is an essential fifth: people. Look around you; friends, neighbors, and visitors meet here to share ideas, spark new friendships, and renew old ones. We nourish the local economy by partnering with local growers, vintners, brewers, artists, musicians, and community groups. We offer classes and lectures to foster exploration and discovery, and sponsor events to nurture sharing and collaboration.

We are dedicated to stimulating all five senses. Taste our fresh seasonal dishes. Smell our organic fair-trade coffee. Hear talented musicians perform every day. See the work of area artists. Feel the afternoon sun. Hug a friend. Be alive.

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We are dedicated to stimulating all five senses. Taste our fresh seasonal dishes. Smell our organic fair-trade coffee. Hear talented musicians perform every day. See the work of area artists. Feel the afternoon sun. Hug a friend. Be alive.

Are they going to have nightly Kumbaya sing alongs as well.

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Are they going to have nightly Kumbaya sing alongs as well.

I'm not seeing any evidence of any whiskey being on offer and it would take not a little to "endurance-source" one's way through an evening here, IMHO....fair trade coffee won't get that job done, nor even the vague potential fruits of prospective "partnering" with local vintners and brewers....

my predictive track record on such things being what it is, BUY STOCK now. Or whatever they call it. "Capitalsource", possibly.

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